Business English: Final Project

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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to dev…

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Didn't find what you were looking for? See also: English, Business English, Global Environment, Product Management, and Business Analysis.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

Created by:  Arizona State University
  • Taught by:  Andrea Mürau Haraway, International Educator

    Arizona State University, Global Launch
  • Taught by:  Wanda Huber, International Educator

    Arizona State University Global Launch
  • Taught by:  Jenny Young, International Educator

    Arizona State University Global Launch
Basic Info Course 4 of 4 in the Business English Specialization Level Intermediate Commitment 5 weeks of study, 3-5 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 5.0 stars Average User Rating 5.0See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Arizona State University Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.

Syllabus


WEEK 1


Week 1 CEO, CFO, and CMO
All Executives Produce Same Deliverables in Week 1


6 videos, 5 readings, 2 practice quizzes expand


  1. Video: Welcome Wishes
  2. Reading: Building Toward the Capstone Portfolio and Presentation
  3. Practice Quiz: C-Suite Collaboration
  4. Reading: Descriptions of Deliverables 1-4 (D1-4)
  5. Video: Top Tier Success - Advice for Learners
  6. Reading: Skills Review ~ Cheat Sheet for Week 1
  7. Reading: CEO, CFO, CMO Support
  8. Reading: Feedback Advice for Peer Reviews
  9. Practice Quiz: Quiz on Week 1 Expectations
  10. Discussion Prompt: Week 1 ~ CEO, CMO, CFO Break-Out Forum: Brainstorm with Peers using GroupZap
  11. Video: Example Submission and Feedback (D1)
  12. Peer Review: What's Your Product? (D1)
  13. Discussion Prompt: Week 1 ~ CEO, CFO, CMO Breakout Forum - Help with Summary (D2)
  14. Video: Example Submission and Feedback (D2)
  15. Peer Review: Article Summary and Analysis (D2)
  16. Discussion Prompt: Week 1 ~ CEO, CFO, CMO Break Out Forum - Help with Core Story - Economic / Market Conditions (D3)
  17. Video: Example Submission and Feedback (D3)
  18. Peer Review: Core Story: Economic / Market Conditions (D3)
  19. Discussion Prompt: Week 1 ~ CEO, CFO, CMO Breakout Forum - Help with Core Story - Customer Meets Product (D4)
  20. Video: Example Submission and Feedback (D4)
  21. Peer Review: Core Story: Customer meets Product (D4)

Graded: Required - Create Your IPW

WEEK 2


Week 2 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments


4 videos, 5 readings, 3 practice quizzes expand


  1. Reading: CEO, CFO, and CMO Action Items ~ IPW Update
  2. Video: Top Tier Success~Advice for Learners
  3. Reading: Skills Review ~ Week 2 Cheat Sheet
  4. Reading: CEO Support: Agenda and Email Writing
  5. Practice Quiz: CEO: Quiz on Week 2 Expectations
  6. Discussion Prompt: Week 2 ~ CEO Break Out Forum - Help with Email and Agenda Writing
  7. Video: CEO: Example Submission and Feedback (D5 & D6)
  8. Peer Review: CEO: Email & Agenda (D5 & D6)
  9. Reading: CFO Support: SWOT Analysis Article and Slide Presentation (D5 &D6)
  10. Practice Quiz: CFO: Quiz on Week 2 Expectations
  11. Discussion Prompt: Week 2 ~ CFO Break-Out Forum: Help with Brainstorming Ideas for SWOT Analysis or Email
  12. Video: CFO: Example Submission and Feedback (D5 & D6)
  13. Peer Review: CFO: SWOT Analysis & Email (D5 & D6)
  14. Reading: CMO Support: Advice for Marketing/Sales Calendar of Events (D5 & D6)
  15. Practice Quiz: CMO: Quiz on Week 2 Expectations
  16. Discussion Prompt: Week 2 ~ CMO Breakout Forum - Help with Marketing Calendar and Action Items
  17. Video: CMO: Example Submission and Feedback (D5 & D6)
  18. Peer Review: CMO: Marketing/Sales Calendar of Events, Action Plan with Milestones & Email (D5 & D6)


WEEK 3


Week 3 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments


7 videos, 8 readings, 3 practice quizzes expand


  1. Reading: CEO, CFO, and CMO Action Items ~ IPW Update
  2. Video: Top Tier Success Advice for Learners
  3. Reading: Skills Review ~ Week 3 Cheat Sheet
  4. Reading: CEO Support: Help with "Why" Statement (D7)
  5. Reading: CEO Support: Help with your Mission Statement (D8)
  6. Practice Quiz: CEO: Quiz on Week 3 Expectations
  7. Discussion Prompt: Week 3 ~ CEO Breakout Forum - Help with Why and Mission Statements
  8. Video: Example Submission and Feedback (D7)
  9. Peer Review: CEO: Business Philosophy - Purpose (Why) Statement (D7)
  10. Video: Example Submission and Feedback (D8)
  11. Peer Review: CEO: Mission Statement (D8)
  12. Reading: CFO Support: Help with "Why" Statement (D7)
  13. Reading: CFO Support: Help with Success Factors (D8, D9)
  14. Practice Quiz: CFO: Quiz on Week 3 Expectations
  15. Discussion Prompt: Week 3 ~ CFO Breakout Session ~ Help with "Why" Statement and Success Factors
  16. Video: Example Submission and Feedback (D7)
  17. Peer Review: CFO: Purpose (Why) Statement (D7)
  18. Video: Example Submission and Feedback (D8)
  19. Peer Review: CFO: Measurable Success Factors (D8)
  20. Reading: CMO Support: Help with "Why" Statement (D7)
  21. Reading: CMO Support: Help with Market Analysis (D8)
  22. Practice Quiz: CMO: Quiz on Week 3 Expectations
  23. Discussion Prompt: Week 3 ~ CMO Breakout Forum ~ Help with "Why" Statement and Market Analysis
  24. Video: Example Submission and Feedback (D7)
  25. Peer Review: CMO Purpose (Why) Statement (D7)
  26. Video: Example Submission and Feedback (D8)
  27. Peer Review: CMO: Market Analysis - Competition (D8)


WEEK 4


Week 4 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments


4 videos, 5 readings, 3 practice quizzes expand


  1. Reading: CEO, CFO, and CMO Action Items ~ IPW Update
  2. Video: Top Tier Success ~ Advice for Learners
  3. Reading: Skills Review ~ Week 4 Cheat Sheet
  4. Reading: CEO Support: Help with your Elevator Pitch (D9 & D10)
  5. Practice Quiz: CEO: Quiz on Week 4 Expectations
  6. Discussion Prompt: Week 4 ~ CEO Breakout Forum ~ Help with Elevator Pitch and Presentation
  7. Video: CEO Example Submission and Feedback (D9 & D10)
  8. Peer Review: CEO: 90-Second Pitch (D9 & D10)
  9. Reading: CFO Support: Help with a Financial Report using a Chart or Graph (D9 & D10)
  10. Practice Quiz: CFO: Quiz on Week 4 Expectations
  11. Discussion Prompt: Week 4 ~ CFO Breakout Forum ~ Help with a Presentation about a Chart/Graph
  12. Video: CFO Example Submission and Feedback (D9 &10)
  13. Peer Review: CFO Slide Presentation with Chart/Graph (D9 & D10)
  14. Reading: CMO Support: Help with Mock Up of Marketing/Sales Piece (D9 & D10)
  15. Practice Quiz: CMO: Quiz on Week 4 Expectations
  16. Discussion Prompt: Week 4 - CMO Breakout Forum ~ Help with Mock Up and Presentation
  17. Video: CMO: Example Submission and Feedback (D9 &10)
  18. Peer Review: CMO: Mock Up of Marketing/Sales Piece (D9 & D10)


WEEK 5


Final Capstone Portfolio and Business Presentation
All Executives Complete the Capstone Portfolio and Presentation.


3 videos, 2 readings expand


  1. Reading: Final Portfolio Support: Help with your Final Slide Deck
  2. Reading: Final Presentation Support: Help with your 3-Minute Pitch Slide Presentation
  3. Video: How to Begin? Watch Wanda Walk Through Her Process
  4. Discussion Prompt: Last-Minute Questions? Help Each Other!
  5. Video: Example Submission and Feedback (Final Pitch)
  6. Video: Congratulations! You Did It!

Graded: Capstone Portfolio
Graded: 3-Minute Business Presentation
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