Pharmaceutical and Medical Device Innovations

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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: This course in the Healthcare Marketplace specialization gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of the strategy deployed for pricing drugs and new technologies as well as the market sizing exercise to identify where future research and development investments should be made.

Created by:  University of Minnesota
  • Taught by:  Bryana Mayer, Lecturer

    Carlson School of Management, Medical Industry Leadership Institute
  • Taught by:  Stephen T Parente, Professor

    Carlson School of Management, Department of Finance
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Didn't find what you were looking for? See also: Pharma, Intellectual Property, Market Research, Leadership, and Change Management.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: This course in the Healthcare Marketplace specialization gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of the strategy deployed for pricing drugs and new technologies as well as the market sizing exercise to identify where future research and development investments should be made.

Created by:  University of Minnesota
  • Taught by:  Bryana Mayer, Lecturer

    Carlson School of Management, Medical Industry Leadership Institute
  • Taught by:  Stephen T Parente, Professor

    Carlson School of Management, Department of Finance
Basic Info Course 3 of 5 in the Healthcare Marketplace Specialization Level Beginner Commitment 4 weeks of study, 2-4 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.3 stars Average User Rating 4.3See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of Minnesota The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

Syllabus


WEEK 1


The Pharmaceutical Industry: Bench Science to Bedside



In this module you will learn how medical technology goes from ideas to treatments. First we will focus on the pharmaceutical industry. The take-away messages from this module are that there are many exciting ideas that never make it out of the lab. Furthermore, those ideas that do make it out requires hundreds of millions of dollars per innovation. The skills gained from this module to enable a successful capstone is an appreciation of how technologies are innovated a midst a sea of regulation and intellectual property constraints. You will be better prepared to under the features of likely successful drug before it goes to market and competes to enhance and save lives.


11 videos, 3 practice quizzes expand


  1. Video: Recap of Healthcare Marketplace Specialization
  2. Video: Meet Bryana Mayer
  3. Video: Meet Steve Parente (or "My Five Hats")
  4. Video: Pharmaceutical Industry Overview: Trends in Drug Development
  5. Video: 1.1.3 Pharmaceutical Industry: Intellectual Property
  6. Practice Quiz: Pharma Bench Science
  7. Video: 1.2.1 Food & Drug Administration (FDA)
  8. Video: 1.2.2 Investigational New Drug (Phase 1 to Phase 4)
  9. Video: 1.2.3 Global Regulatory & Harmonization
  10. Practice Quiz: Pharma Regulatory
  11. Video: 1.3.1 Pharmaceutical Reimbursement: US Market
  12. Video: 1.3.2 Pharmaceutical Reimbursement: Public Insurance Market
  13. Video: 1.3.3 Pharmaceutical Reimbursement: Overseas US Market
  14. Practice Quiz: Pharma Reimbursement

Graded: The Pharmaceutical Industry: Bench Science to Bedside

WEEK 2


Pharmaceutical Market Deployment & Management



In this module you will learn about how the pharmaceutical industry takes a product that has cleared the bench and sells it in the market. Pharmaceutical marketing of a drug product is one of the most complex consumer behavior activities in practice today. Selling a new drug in a highly competitive global market space with a patent clock ticking is a constant tactical game played out on a long strategic clock that also runs into subsequent generic deployment. The take-away messages from this module are the pharmaceutical market requires strategic thinking that considers an array of contingencies. The market also must be nimble to adjust to different government policies that can create or break decades long product lines and therapeutic interventions. The skills gained from this module are an understanding of the competitive landscape analysis as well as threat assessment analysis required to complete the capstone medical innovation project.


9 videos, 3 practice quizzes expand


  1. Video: 2.1.1 Defining a Market Space
  2. Video: 2.1.2 Who are your Customers?
  3. Video: 2.1.3 Who or what Influences your Customer?
  4. Practice Quiz: Pharma Marketing Plan
  5. Video: 2.2.1 Early Competitors in Brand Space
  6. Video: 2.2.2 Global Space Competitors
  7. Video: 2.2.3 Generic and Over the Counter (OTC)
  8. Practice Quiz: Pharma Competitor Analysis
  9. Video: 2.3.1 Trends in Cancer Drugs
  10. Video: 2.3.2 British Criteria for Cancer Drug Payment
  11. Video: 2.3.3 U.S. Criteria for Cancer Drug Payment
  12. Practice Quiz: UK vs. US Policy for Cancer Drugs

Graded: Pharmaceutical Market Deployment & Management

WEEK 3


The Medical Device Industry: Bench Science to Bedside



In this module you will learn how medical device industry innovates and brings transformational products to market. The take-away messages from this module are that there are many exciting ideas that never make it off the cutting room floor of universities and research labs. Furthermore, those devices that do make it have to quite novel to compete in an increasingly crowded space. The skills gained from this module to enable a successful capstone is an appreciation of how medical devices are innovated a midst a sea of regulation and intellectual property constraints. You will be better prepared to under the features of likely successful medical device before it goes to market and competes to enhance and save lives.


9 videos, 3 practice quizzes expand


  1. Video: 3.1.1 Medical Device Industry: Regulatory Basics
  2. Video: 3.1.2 Device Failure
  3. Video: 3.1.3 Medical Device and Pharma Convergence
  4. Practice Quiz: Medical Device Innovation
  5. Video: 3.2.1 Reimbursement Coding
  6. Video: 3.2.2 Payment to Healthcare Providers
  7. Video: 3.2.3 Medical Device Industry: Reimbursement Strategy
  8. Practice Quiz: Medical Device Regulatory
  9. Video: 3.3.1 U.S. Device Public Reimbursement
  10. Video: 3.3.2 U.S. Device Private Insurer Reimbursement
  11. Video: 3.3.3 Medical Device Reimbursement Outside U.S.
  12. Practice Quiz: Device Reimbursement

Graded: Medical Device Bench Science to Bedside

WEEK 4


Medical Device Market Deployment & Management



In this module you will learn about how the medical device industry takes a product that has cleared the bench and sells it in the market. Selling a new medical device in a highly competitive global market space with a patent clock ticking is a constant tactical game particularly in the crowed medical device Class 1 and Class 2 space. The take-away messages from this module are the medical device market requires constant innovation with product updates required at a far quicker rate than the pharmaceutical market. Manufacturers must also be nimble to adjust to different government reimbursement policies that put great financial risk or previously risk free core customers. The skills gained from this module are an understanding of the competitive landscape analysis as well as threat assessment analysis required to complete the capstone medical innovation project.


10 videos, 3 practice quizzes expand


  1. Video: Medical Device Market Deployment & Management Overview
  2. Video: 4.1.1 Medical Device Industry: Market Space
  3. Video: 4.1.2 Medical Device Industry: Innovation Pipeline & Valuation
  4. Video: 4.1.3 Medical Device Industry: Global Partnerships
  5. Practice Quiz: Device Market Plan
  6. Video: 4.2.1 Medical Device: Device Competitor Analysis
  7. Video: 4.2.2 Medical Device: Global Competitor Analysis
  8. Video: 4.2.3 The 510k: Friend or Foe?
  9. Practice Quiz: Device Competitor Analysis
  10. Video: 4.3.1 Go to Market
  11. Video: 4.3.2 Managing Market Share
  12. Video: 4.3.3 Keeping the Product Fresh and Safe in the Long Run
  13. Practice Quiz: Device Sales & Risk

Graded: Device Market Deployment & Management
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