Subsistence Marketplaces

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About this course: The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace. The goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace. The goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.

Created by:  University of Illinois at Urbana-Champaign
  • Taught by:  Madhu Viswanathan, Diane and Steven N. Miller Professor in Business

    Department of Business Administration
Level Beginner Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.4 stars Average User Rating 4.4See what learners said Coursework

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University of Illinois at Urbana-Champaign The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

Syllabus


WEEK 1


Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.


1 video, 5 readings, 1 practice quiz expand


  1. Reading: Course Orientation
  2. Video: Welcome to Subsistence Marketplaces
  3. Reading: Syllabus
  4. Reading: About the Discussion Forums
  5. Practice Quiz: Orientation Quiz
  6. Reading: Updating Your Profile
  7. Discussion Prompt: Getting to Know Your Classmates
  8. Reading: Social Media


Introduction to Subsistence Marketplaces Approach
In this module you will learn about the bottom-up approach to the study of subsistence marketplaces. The module will also discuss cognitive predilections engendered by low-income and low-literacy in subsistence marketplaces.


7 videos, 3 readings, 2 practice quizzes expand


  1. Reading: Module 1 Overview
  2. Video: Lesson 1-1.1 Introduction to Subsistence Marketplaces
  3. Video: Lesson 1-1.2 A Day in the Life of a Rural Homemaker
  4. Video: Lesson 1-1.3 A Day in the Life of a Family
  5. Reading: Lesson 1-1 Readings
  6. Practice Quiz: Lesson 1-1 Practice Quiz
  7. Discussion Prompt: Lesson 1-1 Forum Assignment: Day in the Life Video Analysis
  8. Video: Lesson 1-2.1 Thinking in Subsistence Marketplaces
  9. Reading: Lesson 1-2 Readings
  10. Practice Quiz: Lesson 1-2 Practice Quiz
  11. Discussion Prompt: Lesson 1-2 Forum Assignment: Poverty Simulation
  12. Peer Review: Reading Assignment: Analysis of Chapter 1
  13. Video: Module 1 Live Session: January 18, 2014
  14. Video: Module 1 Summary: June 16, 2014
  15. Video: Module 1 Summary: January 2015

Graded: Module 1 Quiz
Graded: Module 1 Project Milestone

WEEK 2


Consumers and Entrepreneurs in Subsistence Marketplaces
In this module you will learn about emotions and coping behaviors in subsistence marketplaces. The module will also expose you to the life circumstances of consumers and entrepreneurs in subsistence marketplaces.


7 videos, 3 readings, 2 practice quizzes expand


  1. Reading: Module 2 Overview
  2. Video: Lesson 2-1.1 Feeling and Coping in Subsistence Marketplaces
  3. Video: Lesson 2-1.2 A Day in the Life of an Urban Homemaker
  4. Reading: Lesson 2-1 Readings
  5. Practice Quiz: Lesson 2-1 Practice Quiz
  6. Discussion Prompt: Lesson 2-1 Forum Assignment: Day in the Life Video Analysis (Urban Homemaker)
  7. Video: Lesson 2-2.1 Subsistence Consumers and Entrepreneurs
  8. Video: Lesson 2-2.2 A Day in the Life of an Urban Shopkeeper
  9. Video: Lesson 2-2.3 A Day in the Life of a Rural Shopkeeper
  10. Reading: Lesson 2-2 Readings
  11. Practice Quiz: Lesson 2-2 Practice Quiz
  12. Discussion Prompt: Lesson 2-2 Forum Assignment: Day in the Life Video Analysis (Rural and Urban Sellers)
  13. Peer Review: Module 2 Reading Assignment: Analysis of Chapters 3 and 4
  14. Video: Module 2 Live Session: January 25, 2014
  15. Video: Module 2 Summary: June 23, 2014

Graded: Module 2 Quiz
Graded: Module 2 Project Milestone

WEEK 3


Exchanges and Needs in Subsistence Marketplaces
In this module you will learn about unique aspects that characterize marketplace interactions between buyers and sellers in subsistence marketplaces. You will also learn about understanding needs and markets in subsistence marketplaces.


6 videos, 4 readings, 2 practice quizzes expand


  1. Reading: Module 3 Overview
  2. Video: Lesson 3-1.1 Exchanges and Relationships in Subsistence Marketplaces
  3. Video: Lesson 3-1.2 Shakti Rising
  4. Reading: Lesson 3-1 Readings
  5. Practice Quiz: Lesson 3-1 Practice Quiz
  6. Discussion Prompt: Lesson 3-1 Forum Assignment: Analysis of Movie, Shakti Rising
  7. Video: Lesson 3-2.1 Needs/Products, Relationships, and Markets in Subsistence Marketplaces
  8. Reading: Lesson 3-2 Readings
  9. Practice Quiz: Lesson 3-2 Practice Quiz
  10. Reading: Lesson 3-2 Virtual Immersion Exercise: Instructions
  11. Video: Lesson 3-2 Virtual Immersion Slideshow
  12. Discussion Prompt: Lesson 3-2 Forum Assignment: Virtual Immersion Exercise: Submission
  13. Peer Review: Module 3 Reading Assignment: Analysis of Chapters 2 and 6
  14. Video: Module 3 Live Session: February 1, 2014
  15. Video: Module 3 Summary: June 30, 2014

Graded: Module 3 Quiz
Graded: Module 3 Project Milestone

WEEK 4


Gaining Marketplaces Insights
In this module you will learn about gaining marketplace insights in subsistence marketplaces. You will also learn about environmental issues in subsistence marketplaces.


16 videos, 3 readings, 2 practice quizzes expand


  1. Reading: Module 4 Overview
  2. Video: Lesson 4-1.1 Gaining Marketplace Insights in Subsistence Marketplaces
  3. Video: Lesson 4-1.2 Rural Conversation and Observation
  4. Video: Lesson 4-1.3 Urban Conversation and Observation
  5. Reading: Lesson 4-1 Readings
  6. Practice Quiz: Lesson 4-1 Practice Quiz
  7. Discussion Prompt: Lesson 4-1 Forum Assignment: Gaining Insight in Subsistence Marketplaces
  8. Video: Field Immersion Clip 1
  9. Video: Field Immersion Clip 2
  10. Video: Field Immersion Clip 3
  11. Video: Field Immersion Clip 4
  12. Video: Field Immersion Clip 5
  13. Video: A Visit to Tribal Communities in Tanzania
  14. Video: A Rural Community in Argentina
  15. Video: A Day in the Life of an Artisan in Mendoza, Argentina
  16. Video: Lesson 4-2.1 Local Environments in Subsistence Marketplaces
  17. Video: Lesson 4-2.2 Environmental Issues in Urban Subsistence Marketplaces
  18. Video: Lesson 4-2.3 Environmental Issues in Rural Subsistence Marketplaces
  19. Reading: Lesson 4-2 Readings
  20. Practice Quiz: Lesson 4-2 Practice Quiz
  21. Discussion Prompt: Lesson 4-2 Forum Assignment: Analysis of Ecology Videos
  22. Peer Review: Module 4 Reading Assignment: Analysis of Chapters 7 and 11
  23. Video: Module 4 Live Session: February 8, 2014
  24. Video: Module 4 Summary: July 7, 2014

Graded: Module 4 Quiz
Graded: Module 4 Project Milestone

WEEK 5


Identifying Needs and Generating Ideas
In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces.


8 videos, 5 readings, 2 practice quizzes expand


  1. Reading: Module 5 Overview
  2. Video: Lesson 5-1.1 Identifying and Understanding Need, Drivers, and Context Elements
  3. Video: Lesson 5-1.2 Shakti Rising
  4. Reading: Lesson 5-1 Readings
  5. Practice Quiz: Lesson 5-1 Practice Quiz
  6. Discussion Prompt: Lesson 5-1 Forum Assignment: Second Analysis of Shakti Rising
  7. Video: Lesson 5-2.1 Generating Ideas and Designing Solutions
  8. Reading: Lesson 5-2 Readings
  9. Practice Quiz: Lesson 5-2 Practice Quiz
  10. Reading: Additional Resource: Examples of Needs Served
  11. Reading: Lesson 5-2 Idea Generation Immersion Exercise: Instructions
  12. Video: Lesson 5-2 Idea Generation Exercise Slideshow – Water
  13. Video: Lesson 5-2 Idea Generation Exercise Slideshow – Plowing
  14. Video: Lesson 5-2 Idea Generation Exercise Slideshow – Technology Solutions
  15. Discussion Prompt: Lesson 5-2 Forum Assignment: Idea Generation Immersion Exercise: Submission
  16. Peer Review: Module 5 Reading Assignment: Analysis of Section Summary I and Chapter 8
  17. Video: Module 5 Live Session: February 15, 2014
  18. Video: Module 5 Summary: July 14, 2014

Graded: Module 5 Quiz
Graded: Module 5 Project Milestone

WEEK 6


Evaluating Ideas and Designing Solutions
In this module you will learn about evaluating ideas and designing various aspects of the chosen solution.


4 videos, 3 readings, 2 practice quizzes expand


  1. Reading: Module 6 Overview
  2. Video: Lesson 6-1.1 Evaluating Solutions and Designing Ecosystems
  3. Reading: Lesson 6-1 Readings
  4. Practice Quiz: Lesson 6-1 Practice Quiz
  5. Discussion Prompt: Lesson 6-1 Forum Assignment: Analysis of IPT/Bump
  6. Video: Lesson 6-2.1 Designing, Communicating and Delivering the Value Proposition
  7. Reading: Lesson 6-2 Readings
  8. Practice Quiz: Lesson 6-2 Practice Quiz
  9. Discussion Prompt: Lesson 6-2 Forum Assignment: Analysis of Almost Home
  10. Peer Review: Module 6 Reading Assignment: Analysis of Chapters 9 and 10
  11. Video: Module 6 Live Session: February 22, 2014
  12. Video: Module 6 Summary: July 21, 2014

Graded: Module 6 Quiz
Graded: Module 6 Project Milestone

WEEK 7


Crafting an Enterprise Plan
In this module you will learn about how to craft a detailed enterprise plan for sustainably delivering a solution in subsistence marketplace.


9 videos, 3 readings, 2 practice quizzes expand


  1. Reading: Module 7 Overview
  2. Video: Lesson 7-1.1 Designing Elements of Enterprise Plan – Case Study of Sun Oven
  3. Reading: Lesson 7-1 Readings
  4. Practice Quiz: Lesson 7-1 Practice Quiz
  5. Discussion Prompt: Lesson 7-1 Forum Assignment: Analysis of Sun Oven
  6. Video: Lesson 7-2.1 Designing Elements of Enterprise Plan – Case Study of Marketplace Literacy Project
  7. Reading: Lesson 7-2 Readings
  8. Practice Quiz: Lesson 7-2 Practice Quiz
  9. Discussion Prompt: Lesson 7-2 Forum Assignment: Analysis of Marketplace Literacy Project
  10. Video: Emmanuel Ole Kokan Masaai, Pastoralist Society
  11. Video: Ramadhani Kupaza, OIKOS East Africa
  12. Video: Peter Luswata, Uganda Rural Community Support Foundation
  13. Video: Jeannine Koninckx
  14. Video: Philip Fairweather, Bethel New Life Small Business Development Center
  15. Video: Professor Tejinder Sharma, Kurukshetra University
  16. Peer Review: Module 7 Reading Assignment: Analysis of Summary of Section II
  17. Video: Module 7 Live Session: March 1, 2014

Graded: Module 7 Quiz
Graded: Final Project Milestone

WEEK 8


Course Summary and Conclusion
In this module we will recapitulate some key concepts we have learned in the course and offer concluding thoughts.


3 videos, 2 readings, 2 practice quizzes expand


  1. Reading: Module 8 Overview
  2. Video: Lesson 8-1.1 Summary
  3. Reading: Lesson 8-1 and 8-2 Readings
  4. Practice Quiz: Lesson 8-1 Practice Quiz
  5. Discussion Prompt: Lesson 8-1 Forum Assignment: Article Writing
  6. Video: Lesson 8-2.1 Concluding Insights and Perspectives
  7. Practice Quiz: Lesson 8-2 Practice Quiz
  8. Discussion Prompt: Lesson 8-2 Forum Assignment: Emersion of New Insights
  9. Peer Review: Module 8 Reading Assignment: Challenges
  10. Discussion Prompt: Final Reflections
  11. Video: Module 8 Live Session: March 8, 2014

Graded: Module 8 Quiz
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