The Search for Great Ideas: Harnessing creativity to empower innovation.

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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application. At the end of this course learners will be able to: -build a resource inventory from which they can assess and create market opportunities; -pursue market opportunities consistent with personal passions and capabilities; and -triage potential ideas in terms of wh…

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Didn't find what you were looking for? See also: Entrepreneurship, Innovation, Coaching, Copywriting, and Business English.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application. At the end of this course learners will be able to: -build a resource inventory from which they can assess and create market opportunities; -pursue market opportunities consistent with personal passions and capabilities; and -triage potential ideas in terms of which have the greatest potential for commercial and personal success.

Created by:  Michigan State University
  • Taught by:  Ken Szymusiak, Managing Director, Burgess Institute for Entrepreneurship & Innovation

    Broad College of Business
  • Taught by:  Forrest S. Carter, Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation

    Marketing
  • Taught by:  David Wheeler, Creative Research Faculty, The Hub for Innovation

    Media and Information
Basic Info Course 2 of 6 in the How to Start Your Own Business Specialization Commitment 3 weeks of study, 1-2 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 3.1 stars Average User Rating 3.1See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

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Michigan State University Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.

Syllabus


WEEK 1


Ideation: Tools for ideation.
How do entrepreneurs come up with great ideas? This is an age old question. Lets explore where great ideas and solutions come from and how to put yourself in a position to change the business world.


4 videos expand


  1. Video: Intro to Ideation
  2. Video: Are You Ready For Ideas?
  3. Video: The Power of Observation
  4. Video: The Power of Play

Graded: Observational Exercise
Graded: Power of Play Exercise

WEEK 2


Ideation: Intro to Design Thinking Methodology
In this module we will explore the lessons of Design Thinking Methodology and how it can be used as a powerful tool for developing new and innovative solutions.


4 videos expand


  1. Video: Design Thinking Methodology
  2. Video: Inspiration
  3. Video: Ideation
  4. Video: Implementation

Graded: How might we...?
Graded: Brainstorm Exercise
Graded: Minimally Viable Product (MVP) Exercise

WEEK 3


Ideation: Intro to Customer Discovery
often than not the best solutions don't lie with you but rather they are with your customers. In this module we will talk about how to develop a customer discovery plan that can lead to powerful business innovation.


3 videos expand


  1. Video: Intro to Customer Discovery
  2. Video: What is Customer Discovery?
  3. Video: Customer Discovery Plan

Graded: Customer Discovery Exercise
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There are no frequently asked questions yet. Send an Email to info@springest.com