Brand Identity (Spring 2013)

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Logo NYU School of Continuing and Professional Studies

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Description

For a company to succeed, it must establish a personality, or brand identity, that differentiates it in the marketplace. Businesses depend on designers to develop a unique look and feel to be carried across multiple platforms, including print collateral, websites, and broadcast media. A brand image strategy is supported by color, logo, and typography, then documented in a corporate style guide. This course surveys how visual imagery and metaphor define the elements that make one brand outshine its competitors.

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For a company to succeed, it must establish a personality, or brand identity, that differentiates it in the marketplace. Businesses depend on designers to develop a unique look and feel to be carried across multiple platforms, including print collateral, websites, and broadcast media. A brand image strategy is supported by color, logo, and typography, then documented in a corporate style guide. This course surveys how visual imagery and metaphor define the elements that make one brand outshine its competitors.

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    There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.