Internet Copywriting (Spring 2013)

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Description

Learn to write website copy that gets results, including higher search positions, more click-throughs, and completed transactions. Turn a simple strategy into a powerful concept and translate print and broadcast strategies for the digital realm. Determine which medium is best-suited for your particular message and learn to develop a writing strategy for multiple Internet marketing channels. Maximize search results by integrating key phrase choices; develop website copy, including headlines, articles, and online press releases; write winning e-mail copy, pop-up ads, FAQs, informational pages, and online newsletters; and more.

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Didn't find what you were looking for? See also: Copywriting, E-Marketing, Web Accessibility, Digital Publishing & Editing, and Web Analytics.

Learn to write website copy that gets results, including higher search positions, more click-throughs, and completed transactions. Turn a simple strategy into a powerful concept and translate print and broadcast strategies for the digital realm. Determine which medium is best-suited for your particular message and learn to develop a writing strategy for multiple Internet marketing channels. Maximize search results by integrating key phrase choices; develop website copy, including headlines, articles, and online press releases; write winning e-mail copy, pop-up ads, FAQs, informational pages, and online newsletters; and more.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.